Custom AI solutions built around your business
Every business runs differently. We design AI around your workflows, your systems and your functional requirements, so it fits the way your teams already work and improves the steps that matter most.
Why off-the-shelf AI often falls short
Built for the average business
Generic tools follow someone else's process, so your team bends its workflow to fit the software.
Data stuck in separate tools
Your CRM, accounting, spreadsheets and inboxes don't share data, so people retype the same information.
Paying for what you don't use
Licences bundle features you never touch while the one step you actually need is missing.
Work-arounds instead of results
When a tool doesn't fit, teams fall back on manual steps and the expected time savings never arrive.
What we customise for your business
Each solution is shaped by your process and requirements. Most combine several of these building blocks.
Workflow automation
Approvals, hand-offs, reminders and escalations that follow the way your teams actually work.
AI assistants and agents
Assistants on your website, WhatsApp or internal tools that answer from your own documents and handle routine tasks.
Document processing
Invoices, orders, forms and contracts read automatically, with the right fields sent into your systems.
System integrations
Your CRM, ERP, accounting software and spreadsheets connected so data is entered once and shared everywhere.
Dashboards and reporting
One up-to-date view of the numbers you track, with plain-language summaries for faster decisions.
Predictions and recommendations
Forecasts, lead scores and risk alerts built on your own data, with decisions staying with your team.
How we build your custom solution
- 01
Understand your workflow
An Industry Expert talks through your business, the process to improve and the systems involved.
- 02
Define requirements and success measures
We agree what the solution must do, the data it needs, the approval points and how progress will be measured.
- 03
Receive a clear proposal
Within 24 hours you receive the proposed solution, total cost and timeline.
- 04
Build and demo
Start with a 15% advance, refundable if the demo doesn't meet your expectations. We build the solution and show it working.
- 05
Deploy, train and support
On approval we deploy, train your team and provide three months of online support.
Examples of custom workflows
A few of the workflows businesses ask us to build. Yours will be shaped around your own process.
- Sales
Leads from the website and WhatsApp are scored, assigned to the right salesperson and followed up automatically.
- Finance
Supplier invoices are read, matched to purchase orders and routed to the right approver, with exceptions flagged.
- HR
Employee questions about leave and policies are answered from your own HR documents, and sensitive cases go to HR.
- Operations
Orders arriving by email are captured and entered into your system, and incomplete orders are sent back for details.
- Marketing
Results from ads, email and the website are combined into one weekly report with what changed and why.
- Technology
CRM, ERP and accounting stay in sync, so customer and order data is entered once and stays consistent.
Built for your industry and business function
Our Industry Experts bring knowledge of your sector and the function you want to improve.
Industries
Business functions
FAQs
Answers to the questions businesses ask most before starting a custom AI project.
Still have questions?
Tell us about your workflow and an Industry Expert will get back to you.
Ask an Industry Expert01What is a custom AI solution?
It is an AI system designed around your own workflows, data and systems rather than a generic tool. It can automate steps, answer questions, read documents, connect your applications or support decisions, depending on what your business needs.
02How is it different from off-the-shelf AI tools?
Off-the-shelf tools follow a fixed process and include features for every kind of business. A custom solution follows your process, works with the systems you already use and focuses only on the steps that matter to you.
03Will it work with our existing systems?
During discovery we identify the applications involved, how data can be accessed and where approvals are needed. The proposal then explains how the solution will connect to your current tools.
04How long does it take to build?
It depends on the scope. After the first conversation you receive a proposal within 24 hours that covers the solution, the total cost and the project timeline.
05How do payments work?
You start with a 15% advance, which is refundable if the demo doesn't meet your expectations. On your approval, the next 65% triggers full deployment, and the final 20% is due after three months of online support.
06Who stays in control of decisions and data?
You do. We agree data access with you during discovery, and the solution only uses the data and systems you approve. Where a decision needs judgement, it stays with your team.
Tell us about the workflow you want to improve
Share your challenge and the systems you use today. An Industry Expert will get back to you shortly.
